A refined community website designed to align functionality with a seamless brand experience.
A refined community website designed to align functionality with a seamless brand experience.
Mammal Watching had grown from a personal blog into a thriving international community of enthusiasts, scientists and conservationists. The challenge was to create a distinctive identity and a website capable of bringing an enormous and growing collection of knowledge together, while giving members the tools to contribute their own experiences, discoveries and expertise.
We created the Mammal Watching brand and logo, then designed and developed a bespoke community website around the way mammal watchers actually use and share information. Member accounts allow users to publish trip reports, photographs and resources, join discussions, comment and exchange advice. The site also brings together league tables, podcasts, gear lists, lost and found, mapping and powerful search tools.
Mammal Watching has become an extensive, continually evolving resource built around its community. Members from around the world can document their travels, compare sightings, share knowledge and discover information to help plan future trips. What began as one mammal watcher’s collection of reports has developed into a rich global archive and meeting place for people passionate about seeing mammals in the wild.
